The Vaginal Rejuvenation Procedure: A Brief Timeline

happy_woman_000015424718_480x360Although The Vaginal Rejuvenation Procedure isn’t the latest in cosmetic surgery, the “vaginal rejuvenation” is becoming highly popular among women in different ages, it is a surgery that more and more women are looking for. The main goal for the “Combo Procedure labiaplasty and vaginoplasty” is to make the genital muscles tighter. Learn more about The Vaginal Rejuvenation Procedure in Virginia

Regardless of the process involved, the demand for the procedure that many call “designer vaginas” are on the rise; in the United Kingdom for example the number of women seeking this procedure increased five times in just the last five years according to some reports. In the USA, accurate numbers and data are harder to get because many patients choose to pay out of pocket at private clinics (somewhere between $3,000 and $10,000) for the below-the-belt tightening procedures. While some think that the motivation behind these surgeries is medically unnecessary, other think that improving the shape of this part can enhance the sexual gratification. According to a 2011 review published by the International Society of Sexual Medicine, 87% of vaginal rejuvenation patients choose this procedure for aesthetic reasons. And as demonstrated in the following timeline, it hasn’t taken much time at all for “designer vaginas” to go from being a secret to big and main headlines.

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1975: Dr. James Burt publishes a book titled “Surgery of Love” he described how he performed vaginoplasty and hoodectomy (eliminating the clitoral hood) procedures on women to increase women sexual pleasure since vaginas are, in which he described, “structurally inadequate for intercourse.”

1978: European Journal of Obstetrics and Gynecology issues the first document mentioning medical labiaplasty, “Benign Enlargement of the Labia Minora: Report of two cases.”

1984: Cosmetic vaginal surgery is mentioned in medical papers for the first time in the journal Plastic Reconstructive Surgery.

1989: Dr. Burt’s medical license was revoked after unhappy patients filed malpractice suits.

1996: Los Angeles cosmetic surgeon Dr. David Matlock performs his first Laser Vaginal Rejuvenation, which he later patents and trademarks.

1998 – 2000: Vaginoplasty and labiaplasty became conventional with many papers and articles written about the surgery in Cosmopolitan, Harper’s Bazaar, Marie Claire and Salon, with headlines such as “Designer Vaginas.”

2005: Laguna Beach, CA a plastic surgeon created “The Barbie,” a vaginoplasty procedure that Guernica magazine reports, “results in a ‘clamshell’ aesthetic: a smooth genital area, the outer labia appearing “sealed” together with no labia minora protrusion.”

2007: The American College of Obstetricians and Gynecologists issues this statement “Women should be informed about the lack of data supporting the efficacy of these procedures and their potential complications, including infection, altered sensation, dyspareunia, adhesions, and scarring.”

2009: Over 53 thousand vaginal rejuvenation procedures are performed in the USA, representing a 50% increase from 2008, according to an estimate from the American Academy of Cosmetic Surgeries. More than 60 percent are performed on women between 20 and 39 years old.

2011: British Journal of Medicine study found that over 40% of women are considering the “genital reconstruction” even after they were told that their vaginas are perfectly normal.